From deep-dive research to bold innovation theses and the iconic TNMT Newsletter, we help Lufthansa Innovation Hub set the agenda on travel and airline innovation. Data-rich, visually striking, and written like a human, not a corporate robot.
Travel
Innovation
Startups
Data has long been considered the oil for innovation. But in the AI era, data is the air we breathe. We help OAG educate the aviation world on data-powered innovation through regular reports and sharp takes on aviation’s data innovation.
Aviation
Data
Technology
Social media is still massively underrated for driving travel inspiration and bookings. We helped Beautiful Destinations uncover how Instagram and TikTok are overtaking Google and OTAs, highlighting the massive shift toward social commerce in travel.
Social Media
Content
Bookings
Transportation is the invisible fabric of society. We helped VC firm UP.Partners chart innovations across air, land, and sea in their inaugural Moving World Report, decoding the macro and micro trends shaping the future of mobility.
Mobility
Transport
Energy
In aviation, talk about sustainability is cheap, and action is rare. With the Sustainable Aero Lab, we uncovered the commitment gap and developed the first public ranking of airlines truly working toward a sustainable future.
Airlines
Sustainability
Startups
Corporations rely on external startups to drive innovation. For GlassDollar, we built the most expansive data-driven study on corporate-startup collaborations: who leads, which sectors prioritize it, and how it shapes company performance.
Corporate Innovation
Venture Clienting
Partnerships
We work with you, not for you.
We dig into your proprietary data, listen to your market convictions, and challenge them with our own research and perspective.
From there, we build real market intelligence, shape it into bold narratives, and package it into reports, benchmarks, and frameworks your industry won't find anywhere else.
Content
Agencies
TNMT.com is the Lufthansa Innovation Hub’s flagship research platform and one of the travel industry’s most cited sources on innovation. Trusted by VCs, consultancies, corporates, and global media, it has set the benchmark for how corporate research can influence and shape an industry.
10,000+
newsletter subscribers
1 Mio
organic page visits
in the first 2 years
100+
pieces of key media coverage globally
Christian Langer
CDO @HHLA
Azeem Azhar
founder @Exponential View
Ben Marcus
Co-Founder & MD @UP.Partners
Lukas Kaestner
CO-FOUNDER & CCO @Sustainable Aero Lab
Amodini Chhabra
Director @ Compass Digital Ventures
We pinpoint your core theme, setting the stage for insightful research and compelling content.
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Determine main focus & theme
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Outline key narrative
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Establish content plan & vision
We rigorously produce customized research intelligence at the highest quality level.
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Identify, clean, and combine relevant data
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Scout trends, shifts, and hidden industry leaders
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Interpret market signals
We translate data into high-end tech writing with strong insight for you to get noticed.
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Pinpoint takeaways & punchy POVs
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Articulate and edit powerful insights
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Ensure gripping storylines with an editorial edge
We turn your research intelligence into professional media content that stands out.
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Visualize high-end trend charts
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Design unique content brand assets
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Launch kick-ass content pieces like the trend report you have been dreaming about
The ultimate industry resource: deep-dive research packed with narratives that set the agenda in your sector and position you as the north star of your ecosystem.
High-end market intelligence meets sharp design. Comparative rankings and frameworks that reveal who’s leading, who’s lagging, and why it matters.
Credible study vibes in digestible form. Story-driven pieces that turn complex research into insights people actually want to read – and act on.
Original research turned into regular touchpoints that keep industry trends top of mind, building loyal professional audiences, not just fleeting clicks.
Founder
Writer
Tech Analyst
Design Lead
Content Editor
Research Partner
Strategy Advisor
Marketing Advisor
No. We’re not an on-demand content shop, and we don’t take one-off, surface-level ghostwriting requests. We commit to long-term thought leadership programs built on deep research. First, we create original market intelligence (ideally enriched with your proprietary data). Then we turn it into reports, benchmarks, frameworks, and newsletters that position you as the expert authority in your space.
Our playbook is built on quality over quantity, because the world pays attention to original research. Proprietary reports and creative frameworks are the most effective way to build lasting visibility: in the media, across your industry, and even in the LLMs shaping tomorrow’s search results. Our clients regularly get cited in leading press, grow loyal audiences, and turn readers into customers down the line. Side benefit: your own industry understanding sharpens too!
Real thought leadership is a long-term play, not a quick fix. Every project is different, but our minimum engagement is six months. Months 1–2: align on your convictions and our research. From month 3: we start publishing, testing, and iterating. With market feedback and ongoing conversations, your POV sharpens each month, so by month 6, traffic, subscribers, media requests, and pipeline momentum are all heating up.
Not much. Two virtual meetings per month usually do the trick. We use that time to align on your data, convictions, and feedback. Then we handle the heavy lifting: research, analysis, data viz, writing, and packaging. You stay involved where it matters without your calendar getting drained.
No. Everything is created in your brand's look and voice, so you get 100% of the thought leadership credit. We stay behind the scenes. Your audience only sees sharp, research-rich content carrying your name, not ours.
